Books
The New Strategic Selling by Robert B. Miller
The New Strategic Selling presents a structured approach to winning complex B2B sales by replacing guesswork with a repeatable strategic process. Robert B. Miller, Stephen E. Heiman, and Tad Tuleja show sales professionals how to identify the real decision-makers, understand each buyer's priorities, uncover potential obstacles, position their offering for a win-win outcome, and manage complex opportunities from strategy through execution.